Morningstar caters to individuals who make their own investment decisions, from 401k elections to stock picks. Speaking directly with users, our small team worked to uncover behavior patterns around the decision process.
Contribution: project lead, user interviews, synthesis

The University of Pittsburgh Medical Center (UPMC) employed a team to identify a business opportunity in home healthcare. We designed a service by using human-centered design methods to identify the needs of our demographic and pitched a business model to VCs.
Contribution: contextual interviews, synthesis, brainstorm, pitch delivery, visual design